![Ep. 154 - STANFORD University Professor: Secrets to LINKEDIN Engagement! GUEST: Casey Hill [Growth @ Active Campaign]](https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/fa/f3/24/faf324ac-40a1-4497-6d05-645edafd3db7/mza_14299222974395907122.jpg/400x400bb.jpg "Ep. 154 - STANFORD University Professor: Secrets to LINKEDIN Engagement! GUEST: Casey Hill [Growth @ Active Campaign]")
Ep. 154 - STANFORD University Professor: Secrets to LINKEDIN Engagement! GUEST: Casey Hill [Growth @ Active Campaign]
Description
In this episode, host Jay Schwedelson interviews Casey Hill, a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University, about how to create effective content on LinkedIn and amplify your reach and engagement.
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Best Moments:
(01:41 ) Casey shares his career journey and how he ended up at ActiveCampaign and Stanford
(03:31 ) Casey explains the "5 degrees of content" framework for LinkedIn
(06:31 ) Casey discusses the importance of having intentionality with your content based on your goals
(09:53 ) Casey provides tactical tips for creating effective LinkedIn content
(14:18 ) Casey emphasizes the importance of showing your personality and human side on LinkedIn
(16:33 ) Jay and Casey discuss the "Since You Didn't Ask" segment, where they talk about non-work-related topics
(19:19 ) Casey shares how listeners can follow and connect with him
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Guest Bio:
Casey Hill is a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University's Business School. He has over 13 years of experience in the software and SaaS industry, with a focus on organic growth strategies. Casey is also the host of the "Angles and Insight" podcast, where he brings together billionaire tech icons to debate various industry topics.
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